PepsiCo Australia & New Zealand encompasses four business units – The Smith’s Snackfood Company marketers of popular brands like Smith's Chips, Doritos Corn Chips, Twisties, Sunbites Grain Waves, Red Rock Deli, Nobby’s Nuts, Parker’s Pretzels, Cool Pak and Sakata Rice Snacks; The Quaker Oats Company who mill oats; PepsiCo Beverages include the successful Pepsi Max, Mountain Dew and Gatorade brands and Bluebird Foods marketers of Bluebird savoury snacks.
Chief Executive Officer, PepsiCo Australia & New Zealand
Robbert Rietbroek is Chief Executive Officer of PepsiCo Australia & New Zealand. Robbert has overall responsibility for PepsiCo’s snacks, beverage, and oats business and its portfolio of successful brands including Smith’s and Bluebird Potato Chips, Pepsi Max and Gatorade.
Robbert is committed to driving product and business innovation across PepsiCo ANZ, through the development of customer centric, cross functional collaborative teams as well as the implementation of transformational business processes.
Robbert joined PepsiCo in 2015 and has a wealth of experience in fast moving consumer goods, both locally and globally. Robbert was previously Managing Director and Chief Executive of Kimberly-Clark Australia, New Zealand and the Pacific Islands and Global Vice President Baby and Child Care. Robbert also spent 16 years at Procter & Gamble in a variety of general management and marketing roles.
A truly global leader, Robbert has extensive professional experience in both developed and developing markets, having run businesses in North America, South America, Europe, Middle East, Africa, and Asia Pacific. Robbert has worked across multiple FMCG categories and has been recognised for exceptional brand building and innovation, achieving several marketing awards.
Robbert is a Director on the Board of Australia’s leading FMCG industry association, the Australian Food & Grocery Council (AFGC) and is Chairman of the AFGC Health, Nutrition and Scientific Affairs Committee. Robbert is also a Director on the Board for the American Chamber of Commerce (AmCham) in Australia.
Robbert holds a Master’s degree from the Maastricht University School of Business and Economics.