About the Company

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognised what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

 

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond.

 

Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.

 

PepsiCo is also celebrated for its commitment to doing business the right way, integrating Purpose into our business strategy. In 2019, we adopted a new vision: to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. Winning with Purpose is the next chapter in our purpose agenda and conveys our belief that sustainability can be an even greater contributor to our success in the marketplace.

 

Our company is made up of seven divisions: PepsiCo Beverages North America; Frito-Lay North America; Quaker Foods North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia/New Zealand and China. Each of these divisions has its own unique history and way of doing business.

 

PepsiCo Australia and New Zealand employs more than 1,500 people across our three business divisions; Smith's Snack Food Company, Bluebird Foods and PepsiCo Beverages Australia and New Zealand. Our portfolio includes global brands Pepsi Max, Gatorade and Doritos corn chips, as well as home-grown favourites, including Smith’s and Red Rock Deli potato chips, Twisties and Bluebird snack brands.

The Smith’s Snackfood Company is one of the leading snack companies in Australia, our brands include Smith's and Red Rock Deli potato chips, Doritos, Twisties, Cheetos, Burger Rings, Nobbys, Parker's and Sakata. Smith's were first made in Australia in 1931 and to this day we continue to make Smith's and the majority of our products locally, using great Australian produce, at our manufacturing sites in Queensland and South Australia.

For more information visit: www.smiths.com.au

PepsiCo beverages offer consumers across Australia and New Zealand a range of choices including Pepsi Max, Pepsi, Mountain Dew and Gatorade. In Australia and New Zealand we partner with our local bottling partners to distribute our great products.

For more information visit:

Bluebird Foods manufacturers some of New Zealand's favourite snack brands from its manufacturing site in Wiri. Our brands include Bluebird and Copper Kettle potato chips, Doritos, Twisties, Cheezels, Rashuns, Burger Rings, Poppa Jacks, and Sunbites.

For more information visit: https://www.bluebird.co.nz/

Our History

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1920

The Smith's story begins in 1920, when Smith's Crisps Ltd is founded by Frank Smith in the UK. In 1931, the first Australian made Smith's Crisps were manufactured by Frank Smith and George Ensor.

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1947

In New Zealand, Bluebird’s story began in 1947 when a young entrepreneur, Les Saussey, started selling popcorn and later potato chips, at the Western Spring Speedway in Auckland.

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1961

Australia's first flavoured chip! The original and the best potato chips delighted Aussie consumers with the introduction of the first flavoured chip – chicken.

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1998

In August 1998, The Smith’s Snackfood Company was purchased by PepsiCo.

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2020

Present-day in Australia and New Zealand, our portfolio includes much loved brands like Smith’s, Pepsi Max, Red Rock Deli, Sakata, Twisties, Gatorade, Sunbites, and Bluebird.