Doritos releases Doritos Coffee to combat the 3pm slump, but chip enthusiasts and coffee lovers may be questioning, do corn chips and coffee really belong together? Doritos says it does.
3 JULY 2024: Brewing up a bold new way to beat the afternoon slump, Doritos has today announced the release of the limited first batch of Doritos Coffee – the perfect pick-me-up to battle Australia’s 3pm slump.
With Aussies around the country being frustrated by their favourite coffee shops being closed at 3pm every day, the new chip flavour will not only satisfy those afternoon cravings for snacks but indulge that need for a delicious cup of coffee too. Whether you’re at work, or just in need of an afternoon boost, the bold, aromatic taste of coffee, combined with the iconic Doritos crunch, is your dream afternoon snack and coffee all in one.
Kat Miller, Senior Brand Manager, Doritos said: “Each afternoon, people across the country are left disappointed by their favourite coffee shop being closed just as they need an afternoon pick-me-up. This is why we’re excited to announce the release of Doritos Coffee - the perfect snack to help Aussies beat the 3pm slump.
We know Aussies long for that extra cup of coffee in the afternoon, and we can’t wait to see the reactions of chip lovers and coffee aficionados from across the country as they try the first batch of Doritos Coffee.”
Released today, Doritos Coffee is not available for purchase. Doritos is offering Aussies the chance to try the limited first batch of Doritos Coffee flavour by giving away 25x packs per day at 3pm via a giveaway on the Doritos Instagram page. Head over to @doritos_aus for a chance to be one of the first to try. The latest flavour follows the launch of Doritos Coriander in 2023, which sparked debate and controversy across Australia for its soapy flavour.
MEDIA ENQUIRIES:
Mango Communications
Natalia Katsionis | natalia.katsionis@thisismango.com.au | 0422 418 617
Renay Hung | renay.hung@thisismango.com.au| 0434 799 233
About Doritos
Doritos isn’t just a chip. It’s fuel for disruption – our flavours ignite adventure and inspire action. With every crunch, we aim to redefine culture and support those who are boldly themselves. Are you ready? If so, crunch on.